GPSR Regulation: how to comply with the new product safety requirements in your e-commerce

Since December 2024, the General Product Safety Regulation (GPSR) requires all EU e-commerce stores to include mandatory information about product responsible parties. Girofeeds automates compliance by syncing data directly with your catalog.

What is the GPSR Regulation?

The EU Regulation 2023/988 on general product safety (GPSR) came into force on 13 December 2024 and establishes new obligations for manufacturers, importers and distributors selling products in the European Union.

This regulation affects all online stores selling physical products in the EU, whether manufacturers, distributors or dropshippers. Failure to comply with GPSR can result in financial penalties, product blocking and loss of visibility on marketplaces.

Important: From December 2024, all physical products must include contact information of the "economic operator" in the product sheet. It is not optional.

Who does GPSR affect?

The GPSR regulation affects:

  • Manufacturers selling directly: must identify themselves as economic operators responsible for the product.
  • E-commerce distributors: must display information about the responsible manufacturer or importer.
  • Dropshipping and marketplaces: must ensure each product includes the economic operator's data.
  • Multi-brand stores: each product may have a different responsible party, which complicates manual management.

What information is mandatory in each product sheet?

According to GPSR, product sheets must include:

Name of the economic operator

Manufacturer, importer or distributor responsible for the product in the EU.

Full postal address

Physical address of the responsible party within the European Union.

Email address

Direct contact for product safety inquiries.

Website URL of the responsible party

Official website of the manufacturer or importer (optional but recommended).

Risks of non-compliance with GPSR

Failing to include mandatory GPSR information can have serious consequences for your business:

Financial penalties

Consumer authorities can impose fines on companies that do not comply with product safety requirements.

Product blocking

Marketplaces like Amazon can block or remove products that do not comply with regulations.

Loss of Google Shopping visibility

Google can reject products that do not include complete economic operator information.

Reputational damage

Lack of transparency about product responsible parties creates distrust among users.

How to comply with GPSR manually (and why it is not scalable)

The traditional approach to GPSR compliance involves:

  1. Create custom fields in PrestaShop, Magento or Shopify to store economic operator data.
  2. Manually fill in those fields for each product (or import via CSV).
  3. Modify your theme templates to display this information in the product sheet.
  4. Include that data in the Google Shopping feed via custom rules.

The problem: in large catalogs with multiple suppliers, keeping this information up to date is unviable.

How Girofeeds automates GPSR compliance

Girofeeds solves this problem automatically, integrating with your CMS and optimizing your catalog for compliance without manual effort:

GPSR data centralization

Define the economic operator data for each supplier or manufacturer once. Girofeeds automatically assigns them to the corresponding products.

Bidirectional sync

Data is synced with your PrestaShop, Magento or Shopify. Product sheets are automatically updated with the mandatory information.

Automatic validation

Girofeeds detects products without GPSR information and alerts you to complete them before Google or Amazon rejects them.

Implementation example with Girofeeds

Before (without Girofeeds):

  • You have 5,000 products from 20 different suppliers.
  • You need to create custom fields and manually fill in each supplier's data in each product.
  • Any supplier change requires manually updating hundreds of product sheets.

After (with Girofeeds):

  • You configure the GPSR data for each supplier in Girofeeds once.
  • Girofeeds automatically assigns the correct data to each product based on its supplier.
  • Changes sync with your CMS and your product sheets update automatically.

Frequently asked questions about GPSR

Yes, GPSR applies exclusively to physical products. Digital products (software, online courses, etc.) are not included in this regulation.

If you do dropshipping, you must include information about the manufacturer or importer responsible for the product. Contact your supplier to get this data.

Yes, all physical products must display the economic operator information in the product sheet. Including it only in legal pages or in the footer is not sufficient.

Google requires complete and accurate information about products. Although GPSR is a European regulation, Google can reject products that do not include responsible party contact data.

Girofeeds syncs data with your CMS fields (PrestaShop, Magento, Shopify). To display this information on the front-end of your store, you may need to adjust your theme templates.

Once your CMS is connected to Girofeeds, you can configure economic operator data in minutes. Synchronization with your catalog is automatic.

Comply with GPSR without complications

Girofeeds automates GPSR compliance for your e-commerce, syncing mandatory data with your catalog and ensuring each product includes the correct information.

Avoid penalties, blocking and loss of visibility. Keep your catalog up to date and compliant with regulations without manual effort.

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