We identify 5 concrete opportunities to improve your catalog, feed and Merchant Center readiness without asking for account access.
No Merchant Center access. No module install. No changes to your store.
Girofeeds audit
The first review uses public information: store URL, product pages, categories, structured data, sitemap, robots and visible catalog/feed signals. If you want a more precise diagnosis, you can share an XML/CSV feed or Merchant Center screenshots, but it is optional.
With the website alone we can review catalog structure, product pages, titles, descriptions, images, variants, canonicals and Shopping risks.
We review representative categories and products. If there is a public feed, CSV/XML export or Merchant Center diagnostics screenshots, we cross-check them for more precise findings.
You receive a prioritized summary with detected problems, likely impact and the recommended next step. Not a long report: an actionable list.
Sample based on a real review of a PrestaShop beauty and pharmacy store, anonymized and prepared using only public information.
No internal access, no Merchant Center, no Analytics, no credentials and no contact with the store.
Problem: Several main categories have a correct H1, but little useful text explaining brands, use cases, attributes or search intent.
Impact: Less context for Google, lower organic CTR and a weaker base for Shopping.
Recommended action: Generate short category descriptions focused on search intent and commercial attributes.
Problem: Product names mix uppercase text, formats, sizes, codes and abbreviations inconsistently.
Impact: Harder reading in Shopping and SEO, more duplicate risk and weaker query matching.
Recommended action: Normalize titles with a template: Brand + line + product + main attribute + format.
Problem: The public sitemap includes thousands of products, but no visible lastmod for products and categories.
Impact: Google may detect price, stock or new product changes more slowly.
Recommended action: Add lastmod, split sitemaps by URL type and exclude low-value SEO pages.
Problem: The website shows price and availability, but Product, Offer, brand, gtin and main image consistency should be validated.
Impact: Fewer rich result opportunities and weaker Merchant Center alignment.
Recommended action: Validate a product sample with Rich Results Test and fix incomplete fields.
Problem: Some visible images do not use descriptive alt text or miss the commercial product name.
Impact: Weaker image SEO, accessibility and catalog quality.
Recommended action: Generate descriptive alt text per product and review the main image used in product pages and feeds.
Store URL and contact email.
Feed URL, product CSV/XML export, or Merchant Center screenshots showing rejected products, warnings or price issues.
Merchant Center, Google Ads, PrestaShop, server, FTP or credential access. If an advanced audit is needed later, it is handled separately with temporary and limited permissions.
Quality of titles, descriptions, attributes, brands, GTIN/EAN and images.
Consistency between products, variants, categories, canonicals and structured data.
Common Merchant Center risks: price, availability, identifiers, images, duplicate products or insufficient data.
Opportunities for SEO, Shopping and catalog automation.
A short summary with 5 prioritized improvements. If there is a fit, we suggest a Girofeeds test on a controlled catalog sample.
Send your store URL and, if available, your feed link or a Merchant Center screenshot. If you only have the URL, that is enough to start.