Since December 2024, the General Product Safety Regulation (GPSR) requires all EU e-commerce stores to include mandatory information about product responsible parties. Girofeeds automates compliance by syncing data directly with your catalog.
The EU Regulation 2023/988 on general product safety (GPSR) came into force on 13 December 2024 and establishes new obligations for manufacturers, importers and distributors selling products in the European Union.
This regulation affects all online stores selling physical products in the EU, whether manufacturers, distributors or dropshippers. Failure to comply with GPSR can result in financial penalties, product blocking and loss of visibility on marketplaces.
GPSR has stopped being a compliance formality: in 2026 it is already a source of court rulings, marketplace account suspensions and record fines. Three recent facts:
The Landgericht Hechingen (case 5 O 37/25 KfH) ruled against an Amazon seller whose listings lacked the manufacturer name, postal address and email required by GPSR, on top of missing unit prices. The seller argued the data had been entered correctly in the platform backend and was in fact visible when switching the display language to English. The court rejected that argument: the seller is liable, not the marketplace. What counts is what REACHES the customer in their own language, not what is stored.
Amazon suppresses EU listings that cannot prove an EU Responsible Person, with response windows of 24-48 hours. For a large catalog this is not an isolated incident: it is thousands of SKUs disappearing from the channel at once.
On 20 July 2026 the European Commission fined AliExpress €550 million for breaching the DSA in its handling of illegal and unsafe products — the highest fine ever imposed under that regulation. In parallel, the Safety Gate 2025 report recorded 4,671 alerts for dangerous products, 13% more than in 2024 and the highest figure since 2003.
The takeaway for an e-commerce business is the same in all three cases: the problem is not understanding the regulation, it is that it applies to every single product page and you have to keep checking what is actually being published. That is why at Girofeeds we treat GPSR data as one more product attribute: filled in by rules, synced with the CMS and monitored continuously.
The GPSR regulation affects:
According to GPSR, product sheets must include:
Manufacturer, importer or distributor responsible for the product in the EU.
Physical address of the responsible party within the European Union.
Direct contact for product safety inquiries.
Official website of the manufacturer or importer (optional but recommended).
Failing to include mandatory GPSR information can have serious consequences for your business:
Consumer authorities can impose fines on companies that do not comply with product safety requirements.
Marketplaces like Amazon can block or remove products that do not comply with regulations.
Google can reject products that do not include complete economic operator information.
Lack of transparency about product responsible parties creates distrust among users.
The traditional approach to GPSR compliance involves:
The problem: in large catalogs with multiple suppliers, keeping this information up to date is unviable.
Girofeeds solves this problem automatically, integrating with your CMS and optimizing your catalog for compliance without manual effort:
Define the economic operator data for each supplier or manufacturer once. Girofeeds automatically assigns them to the corresponding products.
Data is synced with your PrestaShop, Magento or Shopify. Product sheets are automatically updated with the mandatory information.
Girofeeds detects products without GPSR information and alerts you to complete them before Google or Amazon rejects them.
Before (without Girofeeds):
After (with Girofeeds):
To comply with the GPSR in your ecommerce, Google requires your feed to include the manufacturer and EU responsible-person data for each product. Without them, Merchant Center can disapprove products or even suspend the account.
Girofeeds adds and syncs to your feed the fields the GPSR regulation requires (manufacturer, economic operator and safety warnings), so your products stay live on Google Shopping without breaching the rules.
Girofeeds automates GPSR compliance for your e-commerce, syncing mandatory data with your catalog and ensuring each product includes the correct information.
Avoid penalties, blocking and loss of visibility. Keep your catalog up to date and compliant with regulations without manual effort.
Discover how Girofeeds can automate regulatory compliance for your catalog