Most ecommerces optimize their catalog by intuition. But you already have the data to do it with criteria: Google Analytics (GA4) knows which products get traffic, which ones convert, which ones people abandon and what they search for. The trick is turning those signals into concrete catalog actions.
Don’t miss the 5 secrets at the end: data-driven promotions, remarketing the “almost buyers” and more.
The 6 Analytics signals that tell you what to optimize
High traffic, few sales
Heavily visited products with low conversion: the demand is there, but something on the page blocks the sale — confusing title, poor images, missing info or price. Optimize these first.
Your most-viewed listings
The products getting the most traffic deserve a perfect listing: title, description, attributes and images. That’s where every improvement pays off most.
High exit rate on product pages
If people land on a product and leave without interacting, the listing isn’t convincing. Usually thin content, unanswered doubts or lack of trust.
Zero-result internal searches
What your visitors search for and can’t find is gold: real demand you don’t cover, or products poorly named/categorized that don’t surface.
Categories with traffic
Category pages that get visits need good SEO and structure. Analytics tells you which ones to prioritize.
Products with no visits
Items nobody sees usually have an internal linking, categorization or SEO problem. Analytics surfaces them so you can rescue them.
5 secrets almost nobody applies
Apply them in your store today
Discount only what people already look at
Don’t put your whole catalog on sale. Cross traffic and sales: products with many views and few purchases are the perfect candidates for a promo or a small price tweak. You move the needle where interest already exists, without giving away margin on the rest.
Run targeted promotionsRemarketing to the “almost buyers”
Products with many views but few checkouts are gold for remarketing. Build an audience of who viewed them and show them that exact product — not a generic brand ad. Same spend, far higher conversion.
Prepare your feed for campaignsThe “anchor product” of each category
Analytics tells you the most-viewed product in each category. Make it your hook: perfect listing, top images and internal links pointing to it. That product pulls traffic and authority toward the rest of the category.
Your internal search is free market research
What your visitors search for and can’t find tells you which products to create, rename or recategorize. It’s real demand, inside your own site, that almost nobody looks at — and your competitors ignore.
Label performance in your feed
Flag your best-sellers, best margin and highest-traffic products in your feed, and bid differently for each group in Google Ads. Stop treating the whole catalog the same — and stop burning budget on what doesn’t sell.
Performance attributesFrom insight to action: this is where Girofeeds comes in
Analytics tells you WHICH products to work on. Girofeeds does the WORK on them at scale: rewriting titles and descriptions for SEO and generative AI, homogenizing or generating images, fixing categorization and attributes, and cleaning the feed for Google Shopping. You bring the priority list from Analytics; Girofeeds turns it into an optimized catalog.
Prefer it done for you? The managed service
With the agency-managed service, the agency’s AI connects Google Analytics with Girofeeds: it reads your GA4 data, prioritizes which products and categories to optimize, and applies the changes with Girofeeds — end to end, without you touching anything.
Related: enrich your catalog with Google demand data (DataForSEO).