Guide July 14, 2026 6 min read

Opening your online store: the 7 most common problems when starting (and how to fix them)

Almost every new store hits the same walls. Here’s how to spot and fix them — with or without a big catalog.

Launching an online store is exciting — until you realize your products don’t appear on Google, get rejected, or simply don’t sell. Most of these problems are technical and invisible, and they hit small stores just as hard as big ones. The good news: they all have a solution.

These are the 7 problems we see most often in new ecommerces — and how Girofeeds helps you fix each one with AI, without needing to be a technical expert.

1. You don’t show on Google Shopping

You upload your products and they don’t appear on Google. It’s almost always a feed or Merchant Center issue, not your store. It’s fixed by reviewing the feed and the data Google requires.

Fix Merchant Center errors

2. Products rejected or limited

Missing GTINs, images that don’t comply, prices that don’t match between site and feed… Google rejects products and often you don’t even know. You need to detect and fix it, one by one or at scale with AI.

See how we fix it

3. You don’t comply with GPSR

The EU product safety rule requires an EU responsible person, warnings and manufacturer data. It also affects small stores and Google penalizes you if it’s missing.

Comply with GPSR

4. Inconsistent images

Different backgrounds, different framing, photos that don’t meet requirements. A visually messy catalog converts less and causes rejections.

Homogenize images

5. Weak titles and descriptions

Unclear titles and short descriptions. People can’t find your products and Google doesn’t understand what you sell. With AI you rewrite listings for SEO and for generative AI (GEO).

Optimize titles and descriptions

6. Messy categories

Products with no category or misclassified. It hurts navigation, SEO and Shopping performance. AI detects them and assigns the right category.

Improve categorization

7. Everything done by hand and unmaintained

At first you do everything manually and later there’s no time to maintain it. Stock, price changes and new listings go unoptimized. Automation keeps the catalog up to date on its own.

See all optimizations

Start right, sell sooner

Whether you have 30 products or 30,000, Girofeeds gets your catalog into Google without errors and keeps it optimized with AI. We’ll review your store for free and tell you exactly what to fix first.

Google Shopping for small stores Free audit